Is a business card still relevant in today’s digital age?

The comment, “I don’t do business cards,” got me pondering. The person in question felt networking was all about building relationships, and there was no need for a card. That is an interesting perspective.Yes, business is all about relationships, and networking is the first step towards creating that relationship. In this age of digital everything, …

Planning – the key to achievement

Planning is a key factor in achieving goals. Setting clear objectives and developing a roadmap increases your chances of success. Obstacles on the road to your goals are inevitable; it’s a fact of life. There’ll always be unexpected events that will test and try to derail you. I’ve been experiencing exactly that for the last …

A Magic Little Gift

It's been a good day, despite Day 3 in Ronaville starting with me having to make a complaint. Room service missed me in the breakfast delivery. 10.30 and no menu via text message. Definitely not up to the usual attentive standard. I'd not noticed earlier as I was totally engrossed in my book. The growling …

An adventure in Ronavilla

The candlelight flickers as warm shadows dance across the room. The room is an oasis of calm. My sanctuary. The itty bitty Samsung tablet, a hand me down from Sasha's uni days, plays a Netflix Korean series that holds my attention as I have no TV access being "the infected one". Apt to watch a …

RONA IS VISITING ME AT LAST…UNWELCOME!

It's been over 2 years since our world was turned upside down by COVID-19. Much has happened in the ensuing time, yet a constant has been our careful vigil to keep it at bay. I lined up to get the jabs as soon as I was eligible, started wearing masks again the moment it became …

Leaving Money On The Table?

Bet you've heard this expression a few times! A common disappointment (in business and in life), is when you have every reason to expect a particular result you want, only to find – at the point when you expect to be hearing a ‘yes’ – that you don’t get a result after all. In a …

Reflections 2021

It's been a bumpy ride! Much of this year has passed in a blur with many ups and downs. And yet the year ends on a high note of borders being open and family from interstate once again being able to join us here on Bribie Island for Christmas. A highlight, and a labour of …

Measuring touchpoints

Measuring touchpoints makes smart business sense.  But first, let's agree that a touchpoint, for the purpose of this article, is defined as "a point of contact between you and a potential customer." When it comes to how you count touchpoints, there are a host of different opinions.  I believe, if you are being serious, you …

Questions are good for your business!

Have you noticed that kids ask questions pretty much non-stop? All the time. Constantly. If you’re a parent, you’ll be very familiar with the Why? Why? Why? You know how it goes, you provide an answer, and back they come with yet another question.  Kids are super persistent. They are relentless in the pursuit of …

Social Media & Your Business

You can love it or hate it, but the bottom line is that we need to engage in some way or another with social media on a business level. For smaller businesses and solopreneurs, it’s all too easy to become overwhelmed. Yet social media is here to stay, and by not using it effectively you …